EQRx Brand

In refreshing the EQRx brand, we were challenged to not only create comprehensive brand guidelines, but to also illustrate the ethos of their brand.

We used a simple but impactful color palette that communicated the science of the pharmaceutical industry.

Additionally, we leveraged the brand circle that traditionally had been used to spotlight key words and phrases. We gave it more of a presence by utilizing it as our illustrative element; creating scenes that played with gravity, scale, and momentum to illustrate the brand pillars.