A Bold Vision Starts Inside

On the cusp of a new brand identity release, Intel sought to bridge their legacy brand with a forward-looking visual language—while also giving their annual Intel Vision event a distinct, ownable identity. The opportunity was to create a cohesive narrative that both honored Intel’s core brand and signaled its evolution. Every element of the experience needed to feel intentional, aligned with the brand’s trajectory, and immersive across both physical and digital environments.

To achieve this, we reimagined the iconic Intel spark as the centerpiece of the identity, infusing it with a dynamic, gradient-based grid system that represented transformation, energy, and innovation. This modular system was applied across all touchpoints—from large-scale environmental graphics and stage design to motion assets, wayfinding, and attendee swag. The gradient grid not only anchored the event visually but also reinforced the theme of momentum and change, making the experience feel alive, future-focused, and uniquely Intel.