Johnson + Johnson -

Speaker Series

A subbrand was created for Johnson + Johnson’s speaker series that features their EVP of Global Corporate Affairs. The challenge was to create a look that felt personal enough to feel like a one-on-one conversation, but professional enough to be used on larger stage.

We utilized a simplified color palette from their brand colors that conveyed energy and confidence paired against the approachability of her personal signature in the forefront of the lockup.

A lower-thirds study was created to also meet the needs of various platforms in the digital space. The key shape emulating the curvature of a couch edge.

Multiple intro and outro animations were created to bring consistency across various platforms from internal communications to external social/digital.