Believing in
Infinite Possibility
The challenge was to create a design system that could be adapted to various use cases, without losing the Oracle brand identity.
The system was developed to reflect the concept of infinite possibility. The brand mark is a stylized racetrack, which represents the never-ending potential of the design system; with the left side of the racetrack maintaining a solid, bold presence while the right side leaves room for infinite possibility.
The color palette is bright and bold, inspired from different colors of the horizon.
The design system had to work across all of Oracle’s brands and sub-brands to create an easy to navigate colorway for each.
The OCW lockup was inspired by stone cairns. Seemingly defying gravity and always inciting wonder and possibility.
We created comprehensive style guidelines to be used across many designers, departments, and partners.
We concepted the digital landscape creating templates and bespoke units across social and programmatic.
