Here’s to New Beginnings
It’s not uncommon to hear bells ringing around the holidays. But in a hospital, the sound of a bell means something different. It marks the end of cancer treatment and the beginning of remission.
We wanted to bring this sound of hope and joy to others by assembling a bell choir unlike any other. That’s why each member of this bell choir is a cancer survivor that has recently finished their final treatment. This is a celebration of new beginnings.
We created social content that allowed viewers meet the individual members of the bell choir and hear their stories.
We celebrated with survivors across the AdventHealth footprint by utilizing UGC content of bell-ringing moments strung together to create the Silent Night song.
