“Happy Birthday to Us”
Celebrating diversity through food and culture, Publix brings people together through the intersection of both. In this campaign, we show how as different as we all are, the one thing we all have in common is a birthday.
We created sensory-driven content that encouraged viewers to turn their sound on. We used natural foley sounds to recreate the birthday song.
Additionally, we created a 15-second spot highlighting all of the languages represented in the :60 to play a complete birthday song.
