“Welcome, welcome, welcome, welcome, welcome.”
Peloton wanted to showcase its portfolio of hardware, particularly capturing an audience who may have not experienced Peloton before.
We created a campaign that democratized Peloton classes and brought everyone into an experience by utilizing footage from classes and instructor content.
Peloton instructors have a cult-like following for bringing their own personalities to every class. We wanted to highlight that in our campaign by finding moments that captured them fully.
Throughout all touchpoints, we maintained a dark theme to bring viewers into the feeling of a Peloton studio.
Over 200 pieces of social and digital content
Across the US, UK, and DE. Each showcasing instructors from their respective country.
“Ra-ta-ta-ta
boom
boom
boom.”
